LA pop artist ERIIN shares ‘Deja Vu,’ an uplifting electropop anthem about growth and becoming who you’re meant to be
ERIIN writes pop songs for the version of you that hasn’t fully arrived yet. On August 5, the emerging Los Angeles artist shared “Deja Vu,” an empowering electro-tinged anthem about outgrowing your past selves and stepping into the person you always imagined becoming. Built on shimmering synths and a chorus designed to lift, it is a small, bright statement of intent from an artist barely a year into her recording career, and it lands with the quiet confidence of someone who already knows where she is going.
The song traces a real journey. “Deja Vu” follows ERIIN’s own move to Los Angeles and the personal growth that came with it, reframing the familiar feeling of déjà vu not as looking backward but as recognizing how far you have come. “It’s about living life from a new point of view,” she explains. “We wrote this during a time when I was dealing with a lot emotionally and poured everything into the music. Moving to Los Angeles changed my perspective, and this song reflects my journey of becoming the person I’ve always envisioned.” That lived-in quality is what keeps the track from tipping into empty motivation. The uplift feels earned.
A Sound Built to Rise
Musically, “Deja Vu” is polished electropop with a warm emotional core. Written by Erin Schumacher (ERIIN) and Jamiko Manguba alongside Rain Pollock, who also produced, the track leads with bold vocals, crisp percussion, and lyricism that trades in hope rather than heartbreak. It is equally suited to a late-night drive or a festival playlist, the kind of song that works as both private pep talk and communal singalong. You can hear the lineage she is drawing from, the sleek confidence of Zara Larsson, the airy melodicism of Ellie Goulding, the ambition of Ariana Grande, without the song ever feeling like an imitation.
That balance is deliberate. ERIIN pairs commercial-ready melodies with themes of resilience and self-discovery, aiming her music squarely at young women trying to rise above what is expected of them. It is pop with a mission statement built in, gently emotive on the surface and quietly steely underneath.
The Making of an Emerging Pop Voice
The backstory helps explain the poise. Born Erin Schumacher and raised in Fountain Hills, Arizona, the 21-year-old began performing at just three years old, moving through choir and youth theater before relocating to Los Angeles to chase pop seriously. She honed her craft at the Los Angeles Academy for Artists and Music Production under the mentorship of hitmaking duo Stargate and veteran executive Chris Anokute, and she now works within an artist development partnership with DNT Entertainment, with worldwide distribution through The Orchard, a Sony Music subsidiary.
The momentum is already building. ERIIN introduced herself earlier this year with debut single “Galaxy,” which has since surpassed 100,000 streams and set up an uplifting pop signature she has carried forward. She made her live debut opening for Nour Khoderzadeh, and each subsequent release has sharpened the same core idea: pop as a vehicle for becoming your best self. Where “Galaxy” traded in cosmic wonder, “Deja Vu” grounds that ambition in something more personal and more human.
For an artist this early in her story, the clarity of vision is striking. ERIIN is not waiting to figure out who she is on record. She is documenting the process of becoming in real time, and inviting her listeners to do the same. “Deja Vu” is a modest song with an outsized heart, the sound of a rising pop voice betting that honesty and hope can still fill a room. On this evidence, it is a bet worth making.
