Shakira’s Oct. 3 Madrid show streams free worldwide on Prime Video, Amazon Music and Twitch. Start times and how to watch
Shakira is turning the final stretch of her Las Mujeres Ya No Lloran World Tour into a global broadcast. Amazon Music and the Colombian superstar announced Monday (Sept. 28) that “Amazon Music Presents Shakira Live From Madrid” will stream her Oct. 3 concert worldwide, beginning at 2:45 p.m. ET and 11:45 a.m. PT in the United States. It is billed as her first full-concert global livestream.
The distribution terms are the part the industry should note. There is no paywall. Viewers can watch through the Amazon Music app, Prime Video, the Amazon Music app on Fire TV, or the Amazon Music channel on Twitch, with no subscription required at any point. Amazon is treating a stadium show by one of the biggest artists in the world as a customer acquisition and brand exercise rather than pay-per-view inventory.
The Residency Behind the Broadcast
The Madrid run began Sept. 18 and concludes Oct. 11, twelve nights in total at Shakira Stadium, a temporary venue built inside the Iberdrola Music complex. Designed by the Bjarke Ingels Group, it holds more than 50,000 fans a night and introduces the international artistic residency format to Spain for the first time.
The concerts sit within ES LATINA, a program housed in Macondo Park, a temporary site created for the occasion that combines Latin music, food, art and culture around the stadium itself. The residency marks Shakira’s return to Spanish stages after eight years, since the El Dorado World Tour passed through Madrid in 2018, and it closes out the Las Mujeres Ya No Lloran World Tour entirely.
“The Las Mujeres Ya No Lloran world tour has become more than I could ever have imagined,” Shakira said of the run, which grew out of a deeply personal period and became something audiences claimed as their own.
Why Amazon Wants This Show
The numbers explain the investment. Amazon reports that “Dai Dai” is the No. 1 song worldwide on its platform year to date in 2026, and that Shakira is the most-listened-to Latina artist worldwide over the same period. That is not a legacy-act profile. That is a current streaming leader.
The livestream anchors “Las Mujeres Que Impulsan la Música Latina,” the 2026 edition of La Música Nos Conecta, Amazon Music’s annual celebration of Latin music. This year’s program is built around women in the genre, honoring those who opened the door, spotlighting those moving it forward, and creating openings for whoever comes next.
Around the broadcast sits a full commercial apparatus: a new remix, a vinyl release, and a storefront called Las Mujeres Facturan Con Amazon Music, named for the album’s defining lyric about women cashing in rather than crying, designed to support women entrepreneurs selling on Amazon. Music, merchandise, retail and a stadium broadcast, all pointed at the same audience on the same weekend.
That integration is the story. The livestream-as-event model largely receded after its pandemic-era peak, when audiences stopped paying to watch concerts at home. Reviving it at this scale, for free, around a Spanish-language stadium show, reflects where the growth actually is. Latin music has spent a decade expanding its share of global streaming, and the platforms are now building tentpole programming around that rather than treating it as a category page.
For Shakira, the timing closes a loop. A tour born from a public and painful chapter ends across twelve nights in a stadium carrying her own name, with the final stretch beamed to anyone with a screen.
Shows continue Oct. 4, 9, 10 and 11. For everyone outside Madrid, Oct. 3 is the one that counts.
