BLACKPINK’s Jennie announces solo EP ‘Fallen Angel,’ out Aug. 28 via her own Odd Atelier label, with a title-track MV
Jennie is closing out a marathon year on her own terms. On Friday (Aug. 21), the BLACKPINK member and Odd Atelier founder announced her new digital EP, Fallen Angel, arriving Aug. 28 at 1 p.m. KST (12 a.m. EDT), alongside a teaser for the title track’s music video. The three-song project lands barely two weeks after BLACKPINK’s 10th anniversary, and it doubles as the clearest statement yet of Jennie’s ambitions as a self-directed solo act.
The rollout is built for maximum stakes. Fallen Angel features the title track “FALLEN ANGEL,” “HEAVEN,” and the pre-released single “Less Than a Lover.” In the announcement posted by Odd Atelier, the singer’s own company and label, the EP is framed as coming from “a very personal place with the truest self-expression,” signed off as “a gift from JENNIE, with love.” The language is intimate, but the business context is anything but small.
A Label Built for Independence
The most significant detail here is structural. Fallen Angel is being released through Odd Atelier (OA), the agency Jennie established to steer her solo career independently of the traditional K-pop machinery. That autonomy has already paid off. Her pre-released single “Less Than a Lover,” out July 24, earned a gold certification on China’s QQ Music and topped Mnet’s M Countdown for two consecutive weeks, a strong commercial signal ahead of the full EP.
This is the model more established K-pop soloists are chasing, artist-owned infrastructure that converts fame into equity and creative control. Jennie has been explicit about the endgame, saying it “would be a dream” to build the kind of empire Rihanna has. Fallen Angel is a data point in that larger thesis. When the artist owns the label, every chart placement compounds differently.
A Career Firing on Every Front
The EP caps a staggeringly busy stretch. Jennie released her debut solo album, Ruby, in 2025, powered by hits including “Like Jennie,” “Handlebars,” and “Love Hangover.” In February, she reunited with BLACKPINK for the group’s Deadline EP, released via YG Entertainment. She spent the summer headlining seven major global festivals, and she notched a crossover milestone with her remix of Tame Impala’s “Dracula,” which climbed into the Top 5 and marked a rare rock chart breakthrough for a female K-pop soloist.
The teaser suggests Jennie is leaning into a darker, more cinematic visual world for this era. Multiple outlets have compared the clip’s aesthetic to a Tim Burton film, opening on a young girl in a red dress inside a cartoonish pink house. It is a marked pivot from the glossy, fashion-forward imagery of the Ruby cycle, and it signals that Fallen Angel is meant to be read as an artistic chapter rather than a quick between-comebacks release.
For BLINKs, the timing softens what had been a bittersweet stretch. The group’s decade anniversary drew some fan disappointment, and Jennie issued a public apology after supporters felt let down by the milestone’s rollout. A surprise solo EP, delivered directly and framed as a personal gift, resets the narrative. It puts the focus back on new music and on Jennie as a solo commercial force heading into the fall.
Fallen Angel arrives Aug. 28 via Odd Atelier. Pre-saves are ongoing, and the title-track music video will drop alongside the EP.
