Don Omar announces The Last King World Tour, a 21-city US arena run beginning Sept. 25, 2026. Tickets on sale May 22
Twenty years after “King of Kings“ rewrote what a Latin album could achieve on American charts, Don Omar is returning to arenas. The reggaeton pioneer, born William Omar Landrón, has officially announced The Last King World Tour, a 21-city North American run beginning September 25, 2026, at Santander Arena in Reading, Pa. General public tickets go on sale Friday, May 22, at 10:00 a.m. ET.
The announcement, made May 18, was produced by Don Omar himself and promoted in the U.S. by Cardenas Marketing Network (CMN), the company that has long anchored Latin live music in the American market. Don Omar made the news plain and direct for his fanbase on social media: “My tour THE LAST KING WORLD TOUR starts with mi gente latina in the United States this September 25th.”
A Legacy Tour That Earns the Arena Footprint
The scale of the routing reflects where Don Omar sits in the Latin music conversation right now. After opening September 25 in Reading, the tour moves through TD Garden in Boston, American Airlines Center in Dallas, Kaseya Center in Miami, Allstate Arena in Chicago, Barclays Center in Brooklyn, and Prudential Center in Newark. The western run includes Michelob Ultra Arena in Las Vegas, Kia Forum in Los Angeles, and SAP Center in San Jose, before wrapping November 8 at Mortgage Matchup Center in Phoenix. Texas alone absorbs four dates: Dallas, San Antonio, Houston, and El Paso.
The timing anchors the tour directly to the 20th anniversary of “King of Kings,” Don Omar’s landmark 2006 sophomore album. The record was a structural breakthrough, pairing Latin collaborators with mainstream crossover artists at a moment when that combination was far from standard practice. It debuted at No. 1 on Billboard’s Top Latin Albums chart and held the top spot for 11 weeks. It also climbed to No. 7 on the Billboard 200 for the week dated June 6, 2006, in the pre-streaming era when physical sales drove everything, and remained on that chart for 30 weeks total. Those are numbers that hold up as benchmarks even by today’s streaming-adjusted standards.
Don Omar’s Place in the Long Game of Reggaeton
Don Omar’s cultural reach has never been only about chart position. His catalog includes “Danza Kuduro,” “Dale Don Dale,” “Salio El Sol,” and “Bandoleros,” tracks that collectively helped write the grammar of what mainstream Latin urban music sounds like today. He followed “King of Kings” with “Forever King” in 2023, a release that signaled his continued investment in the genre he helped build. Latin GRAMMY recognition and billions of streams across digital platforms have followed.
The arena routing of The Last King World Tour reflects an industry reality that Billboard has tracked closely over the past several years: Latin live music in the U.S. is no longer a niche proposition. CMN’s involvement as promoter underlines that point. The firm has built some of the most commercially successful Latin touring operations in the country, and pairing their infrastructure with an artist of Don Omar’s stature positions this tour to be one of the more commercially significant Latin live events of fall 2026.
For fans deciding whether to move on presale or wait for general on-sale Friday, the message from the routing itself is clear enough. Twenty-one cities. Six weeks. Venues that seat tens of thousands per night. The Last King World Tour is not a nostalgia circuit. It is a statement.
Full tour dates and ticket information are available at donomar.com.
