Troye Sivan shares ‘FF’, a Fire Island-shot video he calls his gayest yet, as the closing single from new album ‘She’s the Best’
Troye Sivan has never been shy about desire, but his latest video pushes even his own boundaries. On Friday (Oct. 9), the Australian pop star released ‘FF‘ alongside his fourth studio album ‘She’s the Best’, pairing the track with a hazy, Fire Island-shot video that he cheerfully declared the “gayest music video of my career.” As he put it on X, “Like this is GAY gay.” For an artist who has spent a decade building one of pop’s most unapologetically queer bodies of work, that is quite a claim, and the video earns it.
Directed by his longtime collaborator Gordon von Steiner, the ‘FF’ video trades the baroque spectacle of recent singles for something more intimate. Filmed on Fire Island, the enduring queer summer haven off New York, it unfolds as a sensual portrait of romance, following Sivan and a handsome blond love interest through beach makeouts, steamy showers and quiet moments of closeness. It is explicit in its tenderness as much as its heat, a love story rather than a fantasy.
A Love Song to a Stranger
Beneath the sun-soaked visuals, ‘FF’ is quietly ambitious in its emotional reach. The title stands for “Fucking Forever,” and Sivan has described the song as “an undying love song to a man I don’t know yet.” He frames it less as a vow than a wish, imagining a future relationship with someone he has not yet met and turning the loneliness of waiting into something euphoric. The track builds toward its most direct declaration, a fantasy of permanence rendered, in Sivan’s words, like real architecture, concrete and steel.
That turn inward is the point. Where lead single ‘She’s the Best’ celebrated the women and femme people who shaped him, and ‘Party‘ captured the sweaty euphoria of nightlife, ‘FF’ gives voice to the longing that sits underneath the album’s bigger moments. It is the quiet, hopeful heart of the record, and a fitting note to end the single run on.
Closing the ‘She’s the Best’ Era
‘FF’ is the third and final single from ‘She’s the Best’, out now via Interscope Records, Sivan’s first album since signing to the label and the follow-up to 2023’s acclaimed ‘Something to Give Each Other’. The rollout has been a study in range. ‘She’s the Best’ arrived in August with a club-set video co-starring fellow Australian Nicole Kidman and drag performers including Sasha Colby. ‘Party’ followed in September, a lavish period piece filmed at a castle in Berkeley, England, narrated by Ian McKellen and built on a sample of Madonna’s 2000 hit ‘Music’.
Against those high-concept spectacles, ‘FF’ feels deliberately stripped back, a reminder that Sivan’s gift has always been for making the personal feel universal. The through line across all three videos is von Steiner, who also directed the career-defining ‘Rush’ in 2023 and has become central to Sivan’s visual language.
Why It Matters Now
Sivan occupies a rare position in pop. He is a mainstream star who has never softened his queerness for crossover appeal, and who treats gay desire as worthy of the same lavish, big-budget treatment pop usually reserves for straight romance. In a cultural moment when LGBTQ+ visibility faces renewed political pushback in much of the world, a major-label pop star proudly making his “gayest” video yet, and shooting it on Fire Island of all places, is a statement as much as a celebration.
With ‘She’s the Best’ now out and its singles fully unspooled, Sivan turns toward the road; a new touring chapter, teased as “Troye Meets World,” is on the horizon. ‘FF’ sends the album off on its most honest note, the sound of a pop star still dreaming out loud about love, and still refusing to whisper it.
