LISA previews new single ‘Tarantino’ in a PlayStation spot, ahead of her ‘Press Play’ EP arriving October 23
LISA has turned a brand partnership into a rollout vehicle. The BLACKPINK member and solo star debuted a longer preview of her new single “Tarantino” inside a 52-second PlayStation spot released October 20, three days before the track and its parent EP, Press Play, arrive on October 23. The clip doubles as both a commercial for her ongoing LISA x PlayStation collaboration and a tease for one of the most anticipated solo releases of her post-Coachella run, a move that fuses her music, fashion, and gaming interests into a single marketing beat.
The timing is not accidental. LISA has spent 2026 building Press Play into a multi-platform event, and routing a single preview through PlayStation’s enormous global reach is a textbook example of how today’s biggest pop stars convert endorsement deals into promotional real estate.
A Single Named for a Director, Not Directed by One
The headline detail invites a quick clarification. “Tarantino” is not a Quentin Tarantino collaboration or a spot helmed by the filmmaker. It is the title of LISA’s song, conceived as a tribute to the director whose cult influence on modern cinema remains unmatched. The track is the second single from Press Play, following “SaWaDiKa,” and sits as the fourth song on the EP, a detail LISA herself hinted at during an appearance on The Tonight Show Starring Jimmy Fallon before posting the full tracklist on October 13.
The preview leans into cinematic swagger. In the audio snippet circulating alongside the spot, LISA delivers the line “it’s a movie, baby, come and press play,” a hook that ties the single’s title directly to the EP’s name and frames the whole project as a piece of self-aware pop filmmaking. The single artwork follows the theme, a circular image of LISA concealing her face behind a red envelope, the kind of stylized visual cue that reads as homage rather than coincidence.
PlayStation as a Promotional Engine
The spot is the latest expansion of a partnership that has grown well beyond a one-off commercial. LISA was named a PlayStation global ambassador in 2025, and in September 2026 the collaboration deepened into a LISA Limited Edition DualSense controller, priced at $84.99, plus a full merchandise collection spanning apparel, hats, keychains, and more. Pre-orders opened October 2, with the controller and collection launching October 30 through PlayStation Direct.
Folding a single preview into that ecosystem is a shrewd piece of synergy. The DualSense controller carries LISA’s signature design details, and the merch rollout was timed to land in the same window as Press Play, meaning the music and the products now promote each other. For PlayStation, aligning with one of the most-followed artists on the planet is a direct bid for a younger, globally distributed audience. For LISA, the brand’s reach functions as free amplification for a release she is positioning as a defining solo statement.
That strategy reflects where LISA sits culturally right now. Since her solo breakout, she has moved fluidly between music, luxury fashion, and now gaming, collaborating across industries with names like Megan Thee Stallion, Rosalía, and Doja Cat while maintaining her footing as a BLACKPINK anchor. Press Play is the next test of whether that cross-category momentum translates into sustained solo chart power.
The full EP arrives October 23, with “Tarantino” leading the charge and the PlayStation campaign running alongside it. The spot is short, but the intent behind it is not. It is a reminder that in 2026, the line between a product placement and a single drop has effectively disappeared, and LISA is among the artists most fluent in erasing it.
